Journalist • Copywriter • Editor • Marketer
Creating and curating compelling stories has been my life’s work.
Print magazines, mobile apps, digital magazines, books, blogs, branding, marketing, social media, website content and management, custom publishing, documentary film, technical writing, advertising copy, direct mail, media collateral, media relations . . . I’ve successfully worked in all these genres—and probably many others.
My passion for communications and the written word is matched by my love for the outdoors, travel, and fitness. I’ve been able to marry these passions throughout my career, while also demonstrating a deft ability to execute voice, tone, and messaging suitable for a great variety of clients and platforms.
For more about my background, please visit my LinkedIn profile.
As the editor and cofounder of The Masters Athlete, I co-manage a website/blog tailored to the underserved needs of older athletes. It covers fitness, training, nutrition, health information, gear and technology, personalities, and inspiring features—all through the filter of middle age.
As the editor and lead writer for Just Ahead: “Your Audio Tour Guide to the World,” I wrote end edited smartphone audio tours for some of the most beautiful places on earth, starting with classic American national parks such as Joshua Tree, Death Valley, and Yosemite. I also wrote the website, marketing copy, and blog. It’s a very cool platform. Check it out.
My first feature for Esquire (February 2016) has me on familiar turf: Yosemite National Park. The editors contacted me for ideas about adventures that should be planned in February, executed in July. I gave them a number of ideas. They went for this one…then asked me to write it. Goodwill and cooperation always pay off.
My first assignment for Sunset was a timely story about Yosemite on the eve of the park’s 150th anniversary. My lede assures everyone that the park didn’t burn down last summer.
During the throes of the government shutdown in the fall of 2013, the Washington Post asked me to write this opinion piece titled “Five Myths About the National Parks.” The shutdown affected everyone who loves national parks, including me, both personally and professionally. I was in the early stages of researching a Just Ahead tour of Joshua Tree National Park, but had to shut down myself while our friends in Washington sorted things out.
I nabbed a contract in 2012 to write the copy for SpaceX’s new website. (SpaceX is Elon Musk’s private rocket company.) Translating rocketry lingo into everyday English was a challenge. I had to make the copy compelling for a general audience while avoiding the kind of dumbing-down that would roll space wonks’ eyeballs. And, of course, it had to be scrupulously accurate, to satisfy Elon and his engineers. It’s a complex site and took quite awhile to go live, but it’s finally up.
I have the cover story in the April 2013 issue of Popular Science. I love writing about technology that is imaginative, that stretches the boundaries of human potential. Such is certainly the case with SpaceX’s Falcon Heavy. When it launches later this year, it will be the world’s most powerful rocket—one that could someday take humans much farther into space than the space station or even the moon. My story leads off the magazine’s annual How It Works issue.
Writing about national parks is a specialty and a passion. Secrets of the National Parks (National Geographic Books; April 2013), highlights places that drive-through visitors to the parks might overlook. In other words, get outta your dang car and have a look around! I handled four chapters for the book covering Yosemite, Death Valley, Joshua Tree, and Channel Islands National Parks. As with my previous project for Nat Geo Books (Ten Best of Everything: National Parks) Nat Geo has tabbed me as national spokesdude, and I’ll be doing radio and print interviews to support the book.